• CollegeLCC
  • Start dateSeptember 2018
  • Course length1 year 3 months full time (45 weeks across a four-term model)

MA Design for Art Direction

MA Design for Art Direction at London College of Communication enables visual communicators and designers develop the practical, conceptual and managerial skills to be at the forefront of their chosen professions.

Reasons to Apply 

  • Produce campaigns that innovate and educate commercial, cultural and non-profit sectors. You'll be involved with creative collaborations, driven by practical skills and critical insight. 
  • Use multi-disciplinary creative practices to produce dynamic and critical visual communications for audiences, users, brands and institutions. 
  • Focus on the role of the Art Director/Creative Director – develop and realise ideas through leadership, management and commission individuals, teams of designers and specialists in the creative industries.
  • Explore the role of the creative studio as an instrument for augmenting public imagination and communication.
  • Set up creative partnerships and develop formats that provide nuanced and arresting experiences for multiple audiences – producing new visual languages for conceptual research and commercial innovation.

Content

New course for September 2018

MA Design for Art Direction is subject to validation. Validation is a process that makes sure students get a high-quality academic experience. During validation there may be be some changes to course content. 
Please contact us if you have any questions about this course.

MA Design for Art Direction takes a holistic approach to the creative industries. Through its multi-displinary nature, the course encourages the discovery of the potential to work across sectors in order to produce campaigns that educate and innovate for commercial, cultural and non-profit sectors. 

You’ll consider the politics and ownership of the internet alongside the role of publishing platforms, examining how these allow for creative work to engage with users in a flexible way. 

You’ll develop cross-disciplinary research projects, through the intersections of art, design, science and technology, and learn to present these ideas to audiences in educational and engaging ways. 

Reflecting on the role of the creative studio as a powerful instrument for broadening the public imagination, you’ll learn to communicate the cultural, social and political moment through the sophisticated aesthetics of visual communication.  

What can you expect?

Lectures and workshops in production, budgeting, pitching, commissioning and networking will inform and support you in order to start a creative studio. This includes looking at funding streams, understanding Arts Council and Design Council priorities and how to write proposals, as well as identifying commercial partners for funding, technical development and distribution.

The course will also equip you with practical skills, insight and understanding to manage other creative practitioners effectively.

Course units

Content to be updated shortly as part of the course validation.

Staff

Course Team

Tara Langford, Sian Cook

How to apply

We ask all applicants to complete an online application and upload additional digital items, via the Apply now link, below. Before you apply, we recommend you take some time to read the course Entry Requirements section to learn about the application process and additional items you would need to supply.

All applications will be considered by the course team who will consider key elements when making a decision on your suitability to join the course:

  • First, they will look at your qualifications and transcript (or projected results)
  • Secondly, they will scrutinise your personal statement and portfolio

There is no requirement for an academic or professional reference.



REQUIRED INFORMATION FOR ALL POSTGRADUATE COURSE APPLICATIONS

You will need to enter the following information in the online application:

  • Personal details (including full name; date of birth; nationality; permanent address and English language level)
  • Current and/or previous education and qualification details
  • Employment history 
  • CV
  • Personal statement

Before submitting your application, you will need to agree to the terms and conditions for how we process your data – these are explained in the application form. Once you have submitted the online application, we will send you a confirmation email.

Please note, if you’re an international applicant we will ask you for copies of certain documents (for example, English language qualification/certificate and copies of any previous UK study visas).

EXTRA INFORMATION REQUIRED FOR APPLICATIONS TO THIS COURSE

You will be asked to supply:

  • Portfolio

After you have submitted your application, the course leader will then review your work, may invite you to interview or interview you via Skype, and will then make a decision on your application.

The admissions team will be in touch soon after that to let you know the outcome and to guide you through the next steps.

START YOUR APPLICATION NOW

Applications are accepted and offers are made throughout the year, however, early application is advised.

Apply Now

The online application can be saved as you fill it out, so you don’t need to complete it all at once. You will also have the chance to review all the information and make any necessary amendments before you press submit.

As you progress through the application process we will send you emails with important information, so do check your inbox regularly (and junk folder, just in case).

Entry requirements

The MA Design for Art Direction course welcomes proactive, contextually aware and curious thinkers from a broad range of backgrounds, from all over the world.

Applicants may come from a range of disciplines such as graphic design, photography, moving image, set design, curating, art practice and related fields with an Honours degree course in a relevant field, or have other equivalent qualifications.

The course team also welcomes students with relevant technical/ practical background experience who show a commitment to critical thinking and ambitious project development, as well as those who may have previously worked in industry, or non-traditional backgrounds, or be already in employment.

Educational level may be demonstrated by:

  • Honours degree at 2:1 or first-class
  • Possession of equivalent qualifications;
  • Prior experiential learning, the outcome of which can be demonstrated to be equivalent to formal qualifications otherwise required; 
  • Or a combination of formal qualifications and experiential learning which, taken together, can be demonstrated to be equivalent to formal qualifications otherwise required. 

Language requirements (International/EU)

All classes are conducted in English. If English is not your first language, we strongly recommend you let us know your English language test score in your application. If you have booked a test or are awaiting your results, please indicate this in your application. When asked to upload a CV as part of your application, please include any information about your English test score. 

  • IELTS 6.5, with 5.5 in each four skills is required.
  • If your first language is not English, you can check you have achieved the correct IELTS level in English on the Language Requirements page.

For further details regarding international admissions and advice please visit the International Applications page.

Selection Criteria

Offers will be made based on the following selection criteria, which applicants are expected to demonstrate:

  • Sufficient prior knowledge and experience of and/or potential in a specialist subject area to be able to successfully complete the programme of study and have an academic or professional background in a relevant subject
  • Also to show a willingness to work as a team player, good language skills in reading, writing and speaking, the ability to work independently and be self-motivated
  • Critical knowledge of and enthusiasm for the subject area and capacity for research-led design, intellectual inquiry and reflective thought through: contextual awareness (professional, cultural, social, historical); evidence of research, analysis, development and evaluation (from previous academic study and employment) and a grounded understanding of the world of design cultures and be able to engage in and contribute to critical discussion
  • In the project proposal a description of the area of interest, field of study and the particular focus of their intended project. This should include an overview of how you intend to go about producing the project and the methodology
  • Portfolio should be conceptual and research-based, you must show your thinking and making process and a curious nature to explore, test and experiment

CV

Please provide a CV detailing your education, qualifications and any relevant work or voluntary experience. If English is not your first language it is important that you also include in your CV details of your most recent English language test score.

Personal statement advice

Please say why you are applying for this course, outlining relevant prior experience and your current knowledge of the subject. Ensure that your personal statement is well written, clear and free of any spelling mistakes.

It is your chance to impress the course team by showing a strong interest in the subject, demonstrating what you feel you would bring to the course, your appreciation of what the course can offer you and how you feel it might help you in the future. This can be demonstrated through work experience, previous studies and your personal experience.

Portfolio and interview advice

All applicants will be expected to submit an electronic portfolio of self-initiated and/or commercial work, supported by a short description of the project and your role within it.

The portfolio of an edited selection of work (10-20 images, 4-5 projects maximum) evidencing your research interests, skills and engagement within your current field. You should include evidence of your research, testing and experimentation, as well as finished work.

If you have links to web projects or other media, please note these in your CV.

Applicants are usually interviewed by the course team before a place can be offered. Interviews will take place at LCC, or via Skype/telephone.

Deferrals

Deferring an offer

If you are offered a place for 2018/19 but wish to defer to 2019/20, information on how to do this and who to contact can be found in your offer letter. Additionally, International applicants should pay the deposit in order to defer. In all cases, deferred places will be held for one year.

Making a deferred application (during 2018/19 for entry in 2019/20)

Home/EU applicants are permitted to make a deferred application. International applicants are not permitted to make a deferred application.

What happens next?

Successful applicants will be guided through the rest of our admissions stages and towards enrolment on the course.

Fees and funding

Home / EU fee

£9,500 (2018/19).

UAL alumni receive a £1,000 discount

Course fees may be paid in instalments

ELQ

Home/EU students whose chosen course is at a level equivalent to, or lower than, a qualification that they already hold, would will be charged the fees shown above, plus an additional £1,100 (called the Equivalent or Lower Qualifications (ELQ) fee). Students in receipt of Disabled Students' Allowances (DSAs) are exempt from ELQ fees and will pay the original fee, regardless of the highest qualification held. For enquiries relating to ELQ fees, please complete the course enquiry form.

International fee

£19,350 (2018/19).

UAL alumni receive a £1,000 discount

Course fees may be paid in instalments

Additional costs

In addition to tuition fees you are very likely to incur additional costs such as travel expenses and the cost of materials. We strongly suggest you read the information on our Additional Costs page.

Accommodation

Find out about the accommodation options available and how much they will cost.

Scholarships and awards

A range of scholarships, bursaries and awards are available to postgraduate students at UAL.

Postgraduate loans of up to £10,000 are now available for eligible UK and EU students. A full list of eligibility criteria and information on applying can be found on the postgraduate loans webpage.

Home / EU and International students

Funding opportunities available for this course:

Scholarships search

Career paths

The course will equip you with the skills to set up small scale agencies or join in-house teams as junior art directors, designers, researchers, art/media buyers or junior creatives.

You'll be prepared for a successful career within media agencies, cultural institutions, print and web editorial and production companies.

Work in both the commercial and public sectors in areas such as:

  • In-house teams in the cultural and voluntary sectors
  • Trend forecasting
  • Design education
  • Exhibition and event organisations
  • Creative consultancy for brands
  • Retail development
  • Editorial design
  • Set design
  • Creative direction
  • Curating

UAL Jobs and Careers 

UAL has a number of services and networks that hold regular workshops and careers fairs developed to help you establish and promote your career in the arts, design, or media. These include:

Careers and Employability are the University's dedicated careers and professional practice service. We help UAL students and graduates embark on their professional futures in the creative industries, find jobs, set up a business, and sell their work. We run events throughout the year on all aspects of the career journey.

Creative Opportunities jobs board helps graduates and students find job and internship opportunities and connect with organisations and companies in the creative sector. We post jobs and paid internships, part-time work, freelance contracts and full-time opportunities.